I first heard about this place from reading Kate’s blog and I knew I had to add it to my list next time I was in NYC. The last weekend before C got home, I planned a girls day with my bestie and met her in NYC for some serious shopping including a trip to the Birchbox Store!
We tried to make an appointment about 1 week in advance as advised but they were completely booked (apparently they were just in the news). They recommended that we arrive at the store just after they opened so that we could get our names on the top of the waitlist. From there, you’d have to wait for them to call your cell to let you know a slot opened up. Lucky for us, there is plenty to do in SoHo and we’d already planned to spend some time at Birchbox and do some shopping.
We busied ourselves around SoHo before getting THE CALL a few hours later. Ecstatic, we bolted back over to Prince Street and started the process.
I let my technician know that I was looking for a cooler pink that wasn’t too bright so that I could wear it every day, but I didn’t want a nude or neutral. She started mixing colors and I was really surprised to see her grabbing browns and purples…the color against the white background looked so off!
She made me a sample and I tried it on. LOVE AT FIRST SITE! It was honestly perfect and JUST what I was looking for. I chose a matte finish because I wanted a big color impact that wouldn’t budge.
Since the whole process took about 5-10 minutes, I asked her to create a red for me as well just so that I could try out another color. I loved the red and took down the “formula” in case I go back. My friend made a REALLY pretty neutral color that I totally want to steal! Lizzie, send me that formula!
After you get your color down, you pick a scent and then the colors are melted together right before your eyes! The formula is poured into a mold, cooled, and placed in the tube. It’s really amazing to watch the whole thing!
I was so impressed with the whole process and would definitely go back next time I’m in NYC. Lipstick and nail polish are my favorite “accessories” and I love being able to experiment. The color that was made for me was perfect but I NEVER would have picked it up in the store because it looks kind of purply brown. But on my lips, it’s amazing.
Add this place to your NYC bucket list, ladies!